Clean Wisconsin and Octopi Brewing launch new partnership

, By Jon Drewsen

Octopi Brewing and Clean Wisconsin, the state’s oldest environmental organization, announced a new partnership on November 20, 2017, with the two groups collaborating on the brewery’s sustainability practices and clean water efforts.

“We are thrilled to partner with the oldest environmental non-profit in Wisconsin,” said Octopi Brewing President Isaac Showaki. “We have ambitious sustainability goals over the next five years, and our partnership with Clean Wisconsin is an important step to achieving those goals.”

“We’re excited to work with such a forward-looking company who understands the importance of clean water and the hard work it takes to protect it,” said Clean Wisconsin President & CEO Mark Redsten. “This partnership will raise awareness about the value of clean water to beer drinkers and showcase Octopi as a leader in both brewing and sustainability practices.”

The hallmark of the partnership is the creation of a five-year environmental sustainability plan, which will set goals and monitor the brewery’s water and energy usage, and waste output through 2022. Clean Wisconsin will provide advice and guidance to the brewery to meet those goals. Octopi Brewery is the only brewery in the state to create a five-year environmental sustainability plan.

Additionally, a portion of profits from Octopi Brewing’s new label of the same name will be donated to Clean Wisconsin to support their clean water initiatives, and the two groups will engage craft beer enthusiasts on environmental issues through co-hosted events.

“Our goal is to be a new leader in environmental sustainability in Wisconsin, and partnering with Clean Wisconsin sets the tone for the brewing community,” said Showaki. “It’s a win-win for us and for the water resources we rely on for our business.”

“This unique partnership highlights the shared interests of growing a business and protecting the environment,” said Redsten. “Businesses can be successful while being environmentally respectful and responsible, and Octopi Brewing’s leadership sets a great example in our state.”