Clean Wisconsin Named a Finalist in Toyota’s 2012 100 Cars for Good Program

, By Clean Wisconsin

Clean Wisconsin would use new Toyota vehicle to help protect Wisconsin’s clean air and water

MADISON — Clean Wisconsin announced today that it has been selected as one of 500 nonprofit finalists in Toyota’s 100 Cars for Good program, a major philanthropic initiative in which the automaker is giving 100 cars to 100 nonprofits over the course of 100 days. Clean Wisconsin was selected as a finalist from more than 4,000 applications nationwide.

Each day, beginning May 14, 2012, 100 Cars for Good will profile five finalists at Individual members of the public will be able to vote for which ever nonprofit they think can do the most good with a new vehicle. The nonprofit with the most votes at the end of each day will win one of six Toyota models. Runners-up will each receive a $1,000 cash grant from Toyota.

Clean Wisconsin will be up for consideration on Wednesday, May 16.

“Everyone at Clean Wisconsin is thrilled to have been selected as a finalist for the 2012 100 Cars for Good program,” said Mark Redsten, executive director of Clean Wisconsin. “We’re grateful for this incredible opportunity to showcase our work fighting for clean air and clean water and hopefully win a car to help us increase our impact in Wisconsin. We hope everyone will help us spread the word now and, of course, will make time to visit on May 16 to vote for us. A new vehicle would really be a game changer for our ability to protect clean air and clean water across the state.”

“At Toyota, we appreciate what a significant impact a new car can have for nonprofits nationwide,” noted Michael Rouse, vice president of philanthropy for Toyota Motor Sales, U.S.A. “Toyota has donated more than half a billion dollars to nonprofits across the U.S. over the past 20 years, and 100 Cars for Good allows us to expand that commitment to local communities in important new ways. The 500 finalists are an extraordinary group, and we look forward to the public learning more about them.”

100 Cars for Good is the first initiative to directly engage the public to determine how Toyota’s philanthropic donations are awarded.

Local residents are encouraged to support Clean Wisconsin and their quest for a new Toyota Prius. If Clean Wisconsin receives the most votes and is awarded the vehicle, it will be used to transport staff to meetings across the state to advocate for clean air and clean water.

A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.