Communications Director Job Opening

 

Clean Wisconsin seeks a motivated professional to become our new Communications Director. The Communications Director is responsible for maintaining a favorable public image for the organization by developing and implementing strategic media campaigns, utilizing persuasive communications and maximizing positive exposure of the organization’s program, policy, and legal work. Additionally, the Communications Director supervises the Content Manager and works with Development staff to recruit supporters, primarily through digital media.

This is a full-time position reporting to the President & CEO and is based in Madison, WI. Due to COVID-19 safety precautions, this position will currently be remote, with limited exceptions, until Clean Wisconsin determines it is safe for staff to return to the office.

 

RESPONSIBILITIES

Strategic Messaging & Communications (40%): Develop and implement strategic communications plans that will broaden the impact of the organization’s programs

  • Maintain an up-to-date understanding of Clean Wisconsin’s program work and environmental campaigns
  • Develop long- and short-term media plans and campaigns to support Clean Wisconsin’s policy and legal priorities
  • Develop and refine messaging to ensure program effectiveness, public understanding, and organizational brand consistency
  • Advise program staff on talking points for use with decision-makers to advance campaign goals
  • Coordinate media efforts with coalition partners and allies
  • Identify and locate ideal messengers
  • Write, issue, and pitch press releases, stories, interviews, op-eds, and other press materials
  • Communicate effectively in a high-pressure environment
  • Run, analyze, and use analytics from earned and social media sources to inform future communications efforts
  • Work with Development Director to develop impactful marketing strategies for fundraising and events

Media Relations (15%): Leverage opportunities in state, regional, and national news outlets; build and maintain positive relationships with reporters

  • Build and maintain positive relationships with journalists, editors, producers, and media outlets
  • Monitor major state media for opportunities to pitch stories
  • Serve as liaison between the organization and the media, and coordinate media requests and earned media opportunities as they arise
  • Serve as the media spokesperson for Clean Wisconsin, when needed
  • Assist staff in preparing for media interviews and editorial board visits by strategizing and developing talking points, and asking mock interview questions
  • In collaboration with President & CEO and staff, prepare for and manage media events

Digital Media (15%): Use digital media to advance brand awareness and user engagement

  • Regularly maintain Clean Wisconsin’s online web presence
  • Regularly maintain Clean Wisconsin’s social media presence by creating unique content, soliciting and editing material from staff and curating relevant content from media
  • Use social media presence to grow the platforms’ audiences, build online user engagement and cultivate action takers and donors
  • Maintain up-to-date understanding of the fast-paced social media world

Action Network & Email Program (15%)

  • Engage in activities to grow Clean Wisconsin’s email Action Network in coordination with Development staff
  • Maintain Action Network database in coordination with Development staff
  • Work with program and other staff to write and target emails to maximize action and online donations

Video Production (10%)

  • Oversee the production of video content for social media, events, fundraising, and online user engagement
  • Coordinate with video production company to write and produce Clean Wisconsin’s annual organizational video

Defender Production & Distribution (5%)

  • Produce, design, edit, and distribute the Defender newsletter
  • Generate story ideas in coordination with Program staff and solicit articles from staff
  • Coordinate with printer to have Defender newsletter printed and distributed

Other Print Material Production (<1%)

  • Produce, design, and edit promotional, campaign, and membership materials, including, but not limited to:
    • Annual Report
    • Campaign folders and fact sheets
    • Campaign reports
    • White Papers
    • Print advertisements
    • Organization and campaign brochures

Intern Management (<1%)

  • Recruit, train, and supervise interns

Other (<1%)

  • Maintain vendor relations
  • Ensure quality of end products
  • Design and order promotional products as needed

 

SKILLS

  • Excellent oral and written communication skills
  • Command of AP style and strong editing skills
  • Demonstrated ability to produce visually appealing materials
  • Proficiency in Microsoft Office Suite and Adobe Creative Suite or comparable design software
  • Ability to turn out high-quality work products under tight deadlines
  • Ability to work long or unusual hours
  • Commitment to helping create a diverse, equitable, and inclusive work culture that encourages and celebrates differences
  • Ability to interact effectively, appropriately, and compassionately with staff and colleagues
  • Ability to perform in a multi-task environment and prioritize work requirements
  • Ability to work effectively with President & CEO, Board of Directors, and staff
  • Comfortable communicating with journalists to serve as spokesperson for Clean Wisconsin

 

TRAITS

  • Passion for environmental issues
  • Flexible and creative
  • Self-starter

 

EXPERIENCE

  • Minimum three to five years of strategic communications experience, or related demonstrated experience
  • Experience in non-profit advocacy work

 

EDUCATION

  • Bachelor’s degree in journalism, strategic communications, or related field, or equivalent work experience

 

Negotiable salary range for the full-time position is $55,000-80,000, commensurate with skills and experience. A strong benefits package includes health and dental insurance, retirement, paid vacation and holidays.

 

TO APPLY

Please submit a cover letter, resume, and 2-3 work samples to hiring@cleanwisconsin.org by April 20, 2021. Be sure to include the subject line “Communications Director.”

 

Due to the COVID-19 situation, we plan to hold interviews via video conference. We will do all we can to accommodate technology needs. Thank you for your flexibility.

Clean Wisconsin is committed to diversity, equity and inclusion in our work and in our hiring practices. We value a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply. Please also see our statement on diversity, equity and inclusion at: https://www.cleanwisconsin.org/about-us/diversity/