It was the 1970s and rivers were catching on fire. Wisconsin’s own Fox River was practically dead. In response, national environmental leaders like Gaylord Nelson founded Earth Day, and the National Environmental Policy Act was passed.
It was in this context that a handful of foresightful Wisconsinites also recognized the need to have an organized effort to protect our State’s environment.
Building on a strong Wisconsin tradition of conservation by environmental giants like John Muir and Aldo Leopold, the group dedicated itself to protecting and preserving Wisconsin’s clean air, water and our natural heritage.
Since that day in 1970, Clean Wisconsin has been the leading environmental voice in the State.